/* ============================================================
   BIGC. K-culture Super fan Media AD — Design System
   Palette sourced from company.bigc.im + proposal deck
   ============================================================ */
:root {
  --blue: #0037FF;
  --blue-deep: #0026B8;
  --blue-soft: #6EB1FF;
  --lime: #C6FF00;
  --lime-deep: #9FCC00;
  --mint: #6CFFCD;
  --pink: #FB61C0;
  --ink: #0A0A0A;
  --ink-2: #171717;
  --ink-3: #2A2A2A;
  --paper: #FAFAFA;
  --paper-2: #F3F5F6;
  --line: #E6E6E6;
  --muted: #707070;
  --muted-dark: #9A9A9A; /* muted text on dark surfaces */

  --font: 'Pretendard Variable', Pretendard, -apple-system, BlinkMacSystemFont,
          system-ui, 'Segoe UI', 'Apple SD Gothic Neo', 'Noto Sans KR', sans-serif;

  --radius-lg: 24px;
  --radius-md: 16px;
  --radius-sm: 10px;
  --nav-h: 72px;
  --container: 1200px;

  --shadow-card: 0 8px 30px rgba(10, 10, 10, .06);
  --shadow-lift: 0 18px 44px rgba(0, 55, 255, .16);
}

/* ---------- Reset / base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  word-break: keep-all;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul, ol { margin: 0; padding: 0; list-style: none; }
h1, h2, h3, h4, p, dl, dd, dt, figure { margin: 0; }
button { font-family: inherit; cursor: pointer; }

.container { max-width: var(--container); margin: 0 auto; padding: 0 24px; }

section { position: relative; }
.section-pad { padding: 110px 0; }

/* kicker + heading pattern */
.kicker {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 13px; font-weight: 800; letter-spacing: .14em;
  text-transform: uppercase; color: var(--blue);
  margin-bottom: 18px;
}
.kicker::before { content: ''; width: 22px; height: 3px; background: var(--lime); }
.dark .kicker, .blue .kicker { color: var(--lime); }

.h2 {
  font-size: clamp(30px, 4.4vw, 52px);
  font-weight: 900; line-height: 1.22; letter-spacing: -0.02em;
}
.h3 { font-size: clamp(21px, 2.4vw, 28px); font-weight: 800; letter-spacing: -0.01em; }
.lede { font-size: clamp(15px, 1.6vw, 19px); color: var(--muted); margin-top: 18px; max-width: 720px; }
.dark .lede, .blue .lede { color: rgba(255,255,255,.72); }

/* surfaces */
.dark { background: var(--ink); color: #fff; }
.dark-2 { background: var(--ink-2); color: #fff; }
.blue { background: var(--blue); color: #fff; }
.gray { background: var(--paper-2); }

/* highlight marker (PDF-style lime highlight) */
.hl {
  background: linear-gradient(transparent 8%, var(--lime) 8%, var(--lime) 92%, transparent 92%);
  color: var(--ink); padding: 0 6px; font-style: normal;
}
.accent { color: var(--lime); }
.accent-blue { color: var(--blue); }

/* badges */
.badge-only {
  display: inline-flex; align-items: center;
  background: var(--lime); color: var(--ink);
  font-size: 12px; font-weight: 900; letter-spacing: .06em;
  border-radius: 999px; padding: 4px 12px;
  vertical-align: middle; transform: translateY(-2px);
}
.badge-only.sm { font-size: 9px; padding: 2px 7px; margin-left: 5px; }

/* buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-weight: 800; font-size: 16px; line-height: 1;
  border-radius: 999px; padding: 18px 34px;
  border: 2px solid transparent;
  transition: transform .2s ease, box-shadow .2s ease, background .2s ease, color .2s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn-lime { background: var(--lime); color: var(--ink); }
.btn-lime:hover { box-shadow: 0 12px 30px rgba(198, 255, 0, .35); }
.btn-ghost { border-color: rgba(255,255,255,.5); color: #fff; }
.btn-ghost:hover { border-color: #fff; background: rgba(255,255,255,.08); }
.btn-blue { background: var(--blue); color: #fff; }
.btn-blue:hover { box-shadow: var(--shadow-lift); }
.btn .arr { transition: transform .2s ease; }
.btn:hover .arr { transform: translateX(4px); }

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 100;
  height: var(--nav-h);
  display: flex; align-items: center;
  background: rgba(10, 10, 10, .72);
  -webkit-backdrop-filter: blur(16px); backdrop-filter: blur(16px);
  border-bottom: 1px solid rgba(255,255,255,.08);
  transition: background .3s ease;
}
.nav__inner {
  width: 100%; max-width: 1360px; margin: 0 auto; padding: 0 24px;
  display: flex; align-items: center; gap: 28px;
}
.nav__logo {
  font-size: 24px; font-weight: 900; letter-spacing: -0.02em; color: #fff;
  flex-shrink: 0;
}
.nav__logo .dot { color: var(--lime); }
.nav__menu { display: flex; align-items: center; gap: 2px; margin-left: auto; }
.nav__menu a {
  position: relative; display: inline-flex; align-items: center;
  padding: 9px 13px; border-radius: 999px;
  font-size: 14.5px; font-weight: 700; color: rgba(255,255,255,.78);
  white-space: nowrap; transition: color .2s ease, background .2s ease;
}
.nav__menu a:hover { color: #fff; background: rgba(255,255,255,.08); }
.nav__menu a.active { color: var(--lime); background: rgba(198,255,0,.1); }
.nav__cta {
  flex-shrink: 0;
  background: var(--lime); color: var(--ink);
  font-size: 14px; font-weight: 900;
  padding: 11px 22px; border-radius: 999px;
  transition: transform .2s ease, box-shadow .2s ease;
}
.nav__cta:hover { transform: translateY(-1px); box-shadow: 0 8px 22px rgba(198,255,0,.35); }

.nav__burger {
  display: none; margin-left: auto;
  width: 44px; height: 44px; border: 0; background: none; position: relative;
}
.nav__burger span {
  position: absolute; left: 10px; right: 10px; height: 2px;
  background: #fff; transition: transform .25s ease, opacity .25s ease, top .25s ease;
}
.nav__burger span:nth-child(1) { top: 15px; }
.nav__burger span:nth-child(2) { top: 21px; }
.nav__burger span:nth-child(3) { top: 27px; }
.nav.open .nav__burger span:nth-child(1) { top: 21px; transform: rotate(45deg); }
.nav.open .nav__burger span:nth-child(2) { opacity: 0; }
.nav.open .nav__burger span:nth-child(3) { top: 21px; transform: rotate(-45deg); }

@media (max-width: 1080px) {
  .nav__menu {
    position: fixed; top: var(--nav-h); left: 0; right: 0;
    flex-direction: column; align-items: stretch; gap: 4px;
    background: #0A0A0A;
    padding: 18px 24px 26px;
    border-bottom: 1px solid rgba(255,255,255,.1);
    transform: translateY(-12px); opacity: 0; pointer-events: none;
    transition: transform .25s ease, opacity .25s ease;
  }
  .nav.open .nav__menu { transform: translateY(0); opacity: 1; pointer-events: auto; }
  .nav__menu a { font-size: 17px; padding: 13px 14px; }
  .nav__burger { display: block; }
  .nav__cta { display: none; }
}

/* ============================================================
   HERO  (deck p.1)
   ============================================================ */
.hero {
  position: relative; overflow: hidden;
  background: var(--blue); color: #fff;
  min-height: 100svh;
  display: flex; flex-direction: column; justify-content: center;
  padding: calc(var(--nav-h) + 60px) 0 60px;
}
.hero__orbit {
  position: absolute; inset: 0; pointer-events: none;
  width: 100%; height: 100%;
}
.hero__star { position: absolute; pointer-events: none; animation: twinkle 4.5s ease-in-out infinite; }
.hero__star.s1 { top: 14%; right: 12%; width: 150px; }
.hero__star.s2 { bottom: 16%; left: 8%; width: 70px; animation-delay: 1.6s; }
.hero__star.s3 { top: 42%; right: 34%; width: 34px; animation-delay: 2.8s; }
@keyframes twinkle {
  0%, 100% { opacity: 1; transform: scale(1) rotate(0deg); }
  50% { opacity: .55; transform: scale(.86) rotate(8deg); }
}
.hero__badge-b {
  position: absolute; right: 10%; top: 55%;
  width: 64px; height: 64px; border-radius: 50%;
  background: #fff; color: var(--ink);
  display: flex; align-items: center; justify-content: center;
  font-weight: 900; font-size: 24px;
}
.hero__badge-b em { color: var(--lime-deep); font-style: normal; }
.hero__inner { position: relative; z-index: 2; }
.hero__logo { font-size: clamp(40px, 6vw, 72px); font-weight: 900; letter-spacing: -0.02em; }
.hero__logo .dot { color: var(--lime); }
.hero__chip {
  display: inline-flex; align-items: center; gap: 10px;
  border: 1px solid rgba(255,255,255,.4); border-radius: 999px;
  padding: 8px 18px; font-size: 13px; font-weight: 700; letter-spacing: .12em;
  text-transform: uppercase; margin: 26px 0 22px;
}
.hero__chip::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: var(--lime); }
.hero h1 {
  font-size: clamp(44px, 8vw, 104px);
  font-weight: 900; line-height: 1.04; letter-spacing: -0.03em;
}
.hero h1 .accent { color: var(--lime); }
.hero__sub {
  margin-top: 28px; font-size: clamp(16px, 1.9vw, 21px);
  color: rgba(255,255,255,.85); max-width: 640px; font-weight: 500;
}
.hero__sub strong { color: #fff; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 44px; }
.hero__meta {
  display: flex; flex-wrap: wrap; gap: 12px 36px;
  margin-top: 72px; padding-top: 26px;
  border-top: 1px solid rgba(255,255,255,.25);
  font-size: 14px; color: rgba(255,255,255,.75); font-weight: 600;
}
.hero__meta a:hover { color: var(--lime); }
.hero__scroll {
  position: absolute; bottom: 26px; left: 50%; transform: translateX(-50%);
  font-size: 11px; letter-spacing: .22em; text-transform: uppercase;
  color: rgba(255,255,255,.6); text-align: center; z-index: 2;
}
.hero__scroll::after {
  content: ''; display: block; width: 1px; height: 34px;
  background: linear-gradient(var(--lime), transparent);
  margin: 8px auto 0; animation: drop 1.8s ease-in-out infinite;
}
@keyframes drop { 0% { transform: scaleY(0); transform-origin: top; } 55% { transform: scaleY(1); } 100% { transform: scaleY(0); transform-origin: bottom; } }

/* ============================================================
   WHY K-POP  (deck p.2–5)
   ============================================================ */
.why-intro { text-align: left; }
.why-intro .thekpop-chip {
  display: inline-flex; flex-direction: column; gap: 2px;
  border: 2px solid var(--lime); border-radius: 18px;
  padding: 14px 24px; margin-bottom: 34px;
  font-weight: 900; font-size: 22px; letter-spacing: .02em; color: #fff;
}
.why-intro .thekpop-chip small {
  font-size: 10px; font-weight: 700; letter-spacing: .2em; color: var(--lime);
}

/* stat cards (deck p.3) */
.stats-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 56px;
}
.stat-card {
  background: var(--ink-2);
  border: 1px solid rgba(255,255,255,.09);
  border-radius: var(--radius-lg);
  padding: 36px 30px;
  transition: transform .25s ease, border-color .25s ease;
}
.stat-card:hover { transform: translateY(-6px); border-color: rgba(198,255,0,.5); }
.stat-card__label { font-size: 14px; font-weight: 800; color: var(--lime); letter-spacing: .02em; }
.stat-card__num {
  font-size: clamp(38px, 4.6vw, 56px); font-weight: 900; letter-spacing: -0.02em;
  margin: 14px 0 4px; line-height: 1.1; color: #fff;
}
.stat-card__num small { font-size: .48em; font-weight: 800; color: rgba(255,255,255,.75); margin-left: 2px; }
.stat-card__desc { font-size: 14.5px; color: rgba(255,255,255,.62); }
.stat-card__list { margin-top: 22px; padding-top: 20px; border-top: 1px dashed rgba(255,255,255,.16); display: grid; gap: 12px; }
.stat-card__list li { font-size: 14px; color: rgba(255,255,255,.78); padding-left: 16px; position: relative; }
.stat-card__list li::before { content: ''; position: absolute; left: 0; top: 9px; width: 6px; height: 6px; border-radius: 50%; background: var(--lime); }
.stat-card__list b { color: var(--lime); font-weight: 800; }
.stat-card__src { margin-top: 20px; font-size: 11px; color: rgba(255,255,255,.34); line-height: 1.5; }

/* fandom vs consumer (deck p.4) */
.versus { margin-top: 64px; display: grid; gap: 14px; }
.versus__head { display: grid; grid-template-columns: 1fr 120px 1.2fr; gap: 14px; align-items: center; }
.versus__head > div { text-align: center; font-weight: 900; font-size: 18px; padding: 14px; border-radius: 999px; }
.versus__head .t-a { background: rgba(255,255,255,.1); color: rgba(255,255,255,.65); }
.versus__head .t-vs { color: rgba(255,255,255,.5); font-size: 14px; letter-spacing: .2em; }
.versus__head .t-b { background: var(--lime); color: var(--ink); }
.versus__row { display: grid; grid-template-columns: 1fr 120px 1.2fr; gap: 14px; align-items: stretch; }
.versus__row > div { border-radius: var(--radius-md); padding: 22px 24px; font-size: 15px; display: flex; align-items: center; }
.versus__row .c-a { background: rgba(255,255,255,.05); color: rgba(255,255,255,.55); border: 1px solid rgba(255,255,255,.07); }
.versus__row .c-k {
  justify-content: center; font-weight: 900; font-size: 17px; color: var(--lime);
  border: 1px dashed rgba(198,255,0,.4); border-radius: var(--radius-md);
}
.versus__row .c-b { background: rgba(198,255,0,.1); border: 1px solid rgba(198,255,0,.35); color: #fff; }
.versus__row .c-b b { color: var(--lime); }

/* impact cases (deck p.5) */
.cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 56px; }
.case-card {
  border-radius: var(--radius-lg); overflow: hidden;
  background: var(--ink-2); border: 1px solid rgba(255,255,255,.09);
  transition: transform .25s ease, border-color .25s ease;
}
.case-card:hover { transform: translateY(-6px); border-color: rgba(198,255,0,.5); }
.case-card__visual {
  height: 150px; display: flex; align-items: center; justify-content: center;
  font-size: 44px; font-weight: 900; letter-spacing: -0.02em;
}
.case-card__visual.v1 { background: linear-gradient(135deg, #1a0a2e, #4a1466); color: var(--pink); }
.case-card__visual.v2 { background: linear-gradient(135deg, #3a0e0e, #7e1313); color: #fff; }
.case-card__visual.v3 { background: linear-gradient(135deg, #0e2a3a, #10547e); color: var(--mint); }
.case-card__body { padding: 26px; }
.case-card__body h4 { font-size: 17px; font-weight: 800; color: #fff; line-height: 1.45; }
.case-card__body p { margin-top: 10px; font-size: 14px; color: rgba(255,255,255,.6); }
.impact-banner {
  margin-top: 56px; background: var(--lime); color: var(--ink);
  border-radius: var(--radius-lg); padding: 34px 40px;
  display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap;
}
.impact-banner strong { font-size: clamp(19px, 2.4vw, 26px); font-weight: 900; letter-spacing: -0.01em; }

/* ============================================================
   SECTION INTRO BAND (deck divider slides)
   ============================================================ */
.band { background: var(--blue); color: #fff; overflow: hidden; }
.band__inner { padding: 96px 0 88px; position: relative; }
.band__num {
  font-size: 13px; font-weight: 900; letter-spacing: .18em;
  color: var(--lime); text-transform: uppercase;
  display: flex; align-items: center; gap: 12px; margin-bottom: 20px;
}
.band__num::after { content: ''; flex: 0 0 44px; height: 1px; background: rgba(255,255,255,.4); }
.band h2 { font-size: clamp(34px, 5vw, 62px); font-weight: 900; letter-spacing: -0.02em; line-height: 1.15; color: var(--lime); }
.band h2 .white { color: #fff; }
.band__desc {
  margin-top: 22px; font-size: clamp(15.5px, 1.8vw, 20px); max-width: 760px;
  color: rgba(255,255,255,.88); border-left: 4px solid #fff; padding-left: 20px; line-height: 1.7;
}
.band__desc strong { color: var(--lime); }
.band__star { position: absolute; right: 4%; bottom: 18%; width: 56px; opacity: .9; }

/* ============================================================
   PRODUCT / SPEC CARDS
   ============================================================ */
.products { display: grid; gap: 26px; margin-top: 60px; }
.products.cols-2 { grid-template-columns: repeat(2, 1fr); }
.products.cols-3 { grid-template-columns: repeat(3, 1fr); }

.product {
  background: #fff; border: 1px solid var(--line);
  border-radius: var(--radius-lg); padding: 34px 32px;
  box-shadow: var(--shadow-card);
  display: flex; flex-direction: column;
  transition: transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}
.product:hover { transform: translateY(-6px); box-shadow: var(--shadow-lift); border-color: rgba(0,55,255,.35); }
.product__tag {
  align-self: flex-start; font-size: 12px; font-weight: 900; letter-spacing: .05em;
  background: rgba(0,55,255,.08); color: var(--blue);
  padding: 6px 13px; border-radius: 999px; margin-bottom: 16px;
}
.product h3 { font-size: 23px; font-weight: 900; letter-spacing: -0.01em; }
.product__desc { margin-top: 12px; font-size: 15px; color: var(--muted); flex-grow: 0; }
.product__desc .hl { font-weight: 700; }

.spec { margin-top: 24px; border: 1px solid var(--line); border-radius: var(--radius-md); overflow: hidden; }
.spec__head {
  background: var(--blue); color: #fff; text-align: center;
  font-size: 13.5px; font-weight: 800; letter-spacing: .04em; padding: 11px;
}
.spec dl { display: grid; }
.spec__row {
  display: grid; grid-template-columns: 118px 1fr; gap: 14px;
  padding: 15px 18px; align-items: start;
}
.spec__row + .spec__row { border-top: 1px dashed var(--line); }
.spec__row dt { font-size: 13.5px; font-weight: 800; color: var(--ink-3); }
.spec__row dt small { display: block; font-size: 11px; color: var(--muted); font-weight: 600; }
.spec__row dd { font-size: 14.5px; font-weight: 600; }
.spec__row dd .price { font-size: 17px; font-weight: 900; color: var(--blue); }
.spec__row dd small { display: block; font-size: 12px; color: var(--muted); font-weight: 500; margin-top: 3px; }
.product__note { margin-top: 16px; font-size: 12.5px; color: var(--muted); line-height: 1.55; }

/* reward explainer */
.reward-box {
  margin-top: 56px; background: #fff; border: 2px solid var(--blue);
  border-radius: var(--radius-lg); padding: 34px 38px;
  display: grid; grid-template-columns: auto 1fr; gap: 24px; align-items: center;
}
.reward-box__q { font-size: 40px; }
.reward-box h4 { font-size: 19px; font-weight: 900; color: var(--blue); }
.reward-box p { margin-top: 8px; font-size: 15px; color: var(--ink-3); }
.reward-box p b { background: linear-gradient(transparent 60%, rgba(198,255,0,.8) 60%); }

/* ============================================================
   ABOUT — 빅크 미디어 소개
   ============================================================ */
.kpi-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 60px; }
.kpi {
  text-align: center; padding: 40px 16px;
  border: 1px solid rgba(255,255,255,.12); border-radius: var(--radius-lg);
  background: rgba(255,255,255,.03);
}
.kpi__num { font-size: clamp(40px, 5vw, 64px); font-weight: 900; color: var(--lime); letter-spacing: -0.02em; line-height: 1; }
.kpi__num .unit { font-size: .55em; }
.kpi__label { margin-top: 12px; font-size: 13px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: rgba(255,255,255,.65); }

/* synergy trio */
.trio { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 56px; }
.trio-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg);
  overflow: hidden; box-shadow: var(--shadow-card);
  transition: transform .25s ease, box-shadow .25s ease;
  display: flex; flex-direction: column;
}
.trio-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lift); }
.trio-card__head {
  background: var(--blue); color: #fff; padding: 18px 24px;
  font-weight: 900; font-size: 17px;
}
.trio-card__head em { font-style: normal; color: var(--lime); margin-right: 8px; }
.trio-card__body { padding: 26px 24px 30px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.trio-card__metric { font-size: 21px; font-weight: 900; color: var(--blue); }
.trio-card__body p { font-size: 14.5px; color: var(--muted); }
.trio-card__body .foot { margin-top: auto; padding-top: 14px; font-size: 13.5px; font-weight: 700; color: var(--ink-3); border-top: 1px dashed var(--line); }

/* platform cards */
.plat { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 56px; }
.plat-card {
  border-radius: var(--radius-lg); padding: 32px 28px;
  background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-card);
  transition: transform .25s ease, box-shadow .25s ease;
}
.plat-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lift); }
.plat-card__logo {
  width: 52px; height: 52px; border-radius: 16px;
  display: flex; align-items: center; justify-content: center;
  font-weight: 900; font-size: 20px; color: #fff; margin-bottom: 18px;
}
.plat-card.p-bigc .plat-card__logo { background: var(--blue); }
.plat-card.p-blip .plat-card__logo { background: #FF3B30; }
.plat-card.p-star .plat-card__logo { background: #7C4DFF; }
.plat-card h4 { font-size: 19px; font-weight: 900; }
.plat-card h4 small { display: block; font-size: 12.5px; color: var(--muted); font-weight: 600; margin-top: 3px; }
.plat-card__members { margin: 18px 0 6px; font-size: 34px; font-weight: 900; color: var(--blue); letter-spacing: -0.02em; }
.plat-card__members small { font-size: .5em; margin-left: 2px; }
.plat-card ul { margin-top: 14px; display: grid; gap: 9px; }
.plat-card li { font-size: 14px; color: var(--ink-3); padding-left: 15px; position: relative; }
.plat-card li::before { content: ''; position: absolute; left: 0; top: 9px; width: 5px; height: 5px; border-radius: 50%; background: var(--blue); }
.plat-card li b { font-weight: 800; }

/* user data — charts (dataviz: single-hue magnitude bars, labeled every segment) */
.data-strip { margin-top: 56px; display: grid; grid-template-columns: 1fr 1.35fr; gap: 20px; }
.chart-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg);
  padding: 30px 28px; box-shadow: var(--shadow-card);
}
.chart-card h4 { font-size: 16px; font-weight: 900; }
.chart-card h4 small { font-weight: 600; color: var(--muted); font-size: 12px; margin-left: 8px; }

/* gender: 2-segment stacked bar, 2px gaps, direct labels */
.gender-bar { margin-top: 22px; display: flex; gap: 2px; height: 52px; border-radius: 10px; overflow: hidden; }
.gender-bar > div {
  display: flex; align-items: center; justify-content: center; gap: 6px;
  font-size: 14px; font-weight: 800;
}
.gender-bar .g-f { background: var(--blue); color: #fff; }
.gender-bar .g-m { background: var(--blue-soft); color: var(--ink); }
.chart-legend { display: flex; gap: 18px; margin-top: 14px; font-size: 12.5px; color: var(--muted); font-weight: 600; }
.chart-legend i { display: inline-block; width: 10px; height: 10px; border-radius: 3px; margin-right: 6px; vertical-align: -1px; }

/* horizontal bar rows */
.bar-rows { margin-top: 20px; display: grid; gap: 11px; }
.bar-row { display: grid; grid-template-columns: 84px 1fr 52px; align-items: center; gap: 12px; font-size: 13.5px; }
.bar-row .lbl { font-weight: 700; color: var(--ink-3); }
.bar-row .track { height: 14px; border-radius: 7px; background: var(--paper-2); overflow: hidden; }
.bar-row .fill {
  height: 100%; border-radius: 7px; background: var(--blue);
  width: 0; transition: width 1.1s cubic-bezier(.25,.7,.3,1);
}
.bar-row .val { font-weight: 800; color: var(--blue); text-align: right; font-variant-numeric: tabular-nums; }
.in-view .bar-row .fill { width: var(--w); }
.country-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-top: 22px; }
.country-cols h5 {
  margin: 0 0 14px; font-size: 13px; font-weight: 800; color: var(--blue);
  border: 1px solid var(--blue); border-radius: 999px; padding: 5px 14px; display: inline-block;
}
.chart-note { margin-top: 18px; font-size: 12px; color: var(--muted); }

/* 3-step flow (deck p.19) */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 56px; }
.step {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg);
  padding: 32px 28px; box-shadow: var(--shadow-card); position: relative;
}
.step__no {
  width: 40px; height: 40px; border-radius: 50%;
  background: var(--lime); color: var(--ink);
  display: flex; align-items: center; justify-content: center;
  font-weight: 900; font-size: 17px; margin-bottom: 18px;
}
.step h4 { font-size: 18px; font-weight: 900; }
.step p { margin-top: 12px; font-size: 14.5px; color: var(--muted); }
.step .pt { margin-top: 14px; font-size: 14px; font-weight: 800; color: var(--blue); }
.step::after {
  content: '→'; position: absolute; right: -18px; top: 50%;
  transform: translateY(-50%); font-size: 22px; font-weight: 900; color: var(--blue); z-index: 2;
}
.step:last-child::after { display: none; }

/* media comparison (deck p.20) */
.compare { margin-top: 56px; display: grid; gap: 12px; }
.compare__head { display: grid; grid-template-columns: 1fr 2fr; gap: 12px; }
.compare__head > div { text-align: center; font-weight: 900; padding: 15px; border-radius: 999px; font-size: 16.5px; }
.compare__head .a { background: #DCDCDC; color: var(--muted); }
.compare__head .b { background: var(--blue); color: var(--lime); }
.compare__row { display: grid; grid-template-columns: 1fr 2fr; gap: 12px; }
.compare__row > div { padding: 18px 24px; border-radius: var(--radius-sm); font-size: 15px; display: flex; align-items: center; justify-content: center; text-align: center; }
.compare__row .a { background: var(--paper-2); color: var(--muted); }
.compare__row .b { background: rgba(0,55,255,.07); color: var(--ink-2); font-weight: 700; border: 1px solid rgba(0,55,255,.18); }

/* THE K-POP branded intro + artists */
.thekpop-panel {
  margin-top: 56px; border-radius: var(--radius-lg); overflow: hidden;
  background: var(--ink); color: #fff; padding: 46px 44px;
  position: relative;
}
.thekpop-panel h3 { font-size: clamp(24px, 3vw, 36px); font-weight: 900; }
.thekpop-panel h3 em { font-style: normal; color: var(--lime); }
.thekpop-panel p { margin-top: 16px; font-size: 15.5px; color: rgba(255,255,255,.7); max-width: 780px; }
.thekpop-panel p b { color: var(--lime); font-weight: 800; }
.record-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 32px; }
.record {
  background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.1);
  border-radius: var(--radius-md); padding: 18px 18px 16px;
}
.record b { display: block; font-size: 15px; font-weight: 800; color: #fff; }
.record small { display: block; margin-top: 2px; font-size: 11.5px; color: rgba(255,255,255,.45); }
.record span { display: block; margin-top: 10px; font-size: 13px; color: var(--lime); font-weight: 700; }

/* marquee */
.marquee-wrap { margin-top: 44px; overflow: hidden; position: relative; }
.marquee-wrap + .marquee-wrap { margin-top: 14px; }
.marquee { display: flex; gap: 12px; width: max-content; animation: scroll 46s linear infinite; }
.marquee-wrap.rev .marquee { animation-direction: reverse; }
.marquee:hover { animation-play-state: paused; }
.marquee li {
  flex-shrink: 0; border: 1px solid rgba(255,255,255,.18); border-radius: 999px;
  padding: 10px 20px; font-size: 14px; font-weight: 700; color: rgba(255,255,255,.85);
  white-space: nowrap;
}
.marquee li.lit { border-color: var(--lime); color: var(--lime); }
@keyframes scroll { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .marquee { animation: none; flex-wrap: wrap; width: auto; }
  .hero__star { animation: none; }
}

/* partners (light) */
.partners { margin-top: 56px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 40px 36px; box-shadow: var(--shadow-card); }
.partners h4 { text-align: center; font-size: 14px; letter-spacing: .16em; font-weight: 800; color: var(--muted); text-transform: uppercase; }
.partners ul { margin-top: 28px; display: flex; flex-wrap: wrap; justify-content: center; gap: 12px 14px; }
.partners li {
  border: 1px solid var(--line); border-radius: 999px; padding: 11px 24px;
  font-size: 15px; font-weight: 800; color: var(--ink-3);
  transition: border-color .2s ease, color .2s ease, transform .2s ease;
}
.partners li:hover { border-color: var(--blue); color: var(--blue); transform: translateY(-2px); }

/* ============================================================
   DISPLAY AD — membership stats
   ============================================================ */
.mem-strip {
  margin-top: 60px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px;
}
.mem {
  background: var(--blue); color: #fff; border-radius: var(--radius-lg);
  padding: 34px 30px; text-align: center;
}
.mem.alt { background: var(--ink); }
.mem__label { font-size: 12.5px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.65); }
.mem__num { margin-top: 10px; font-size: clamp(36px, 4.4vw, 54px); font-weight: 900; color: var(--lime); line-height: 1.05; letter-spacing: -0.02em; }
.mem__num .unit { font-size: .5em; }

/* ============================================================
   CHANNEL — table
   ============================================================ */
.tbl-wrap { margin-top: 56px; overflow-x: auto; border-radius: var(--radius-md); border: 1px solid var(--line); background: #fff; box-shadow: var(--shadow-card); }
table.chan { width: 100%; border-collapse: collapse; min-width: 900px; font-size: 14px; }
table.chan th {
  background: var(--blue); color: #fff; font-weight: 800; padding: 15px 16px;
  text-align: left; white-space: nowrap;
}
table.chan td { padding: 16px; border-top: 1px solid var(--paper-2); vertical-align: middle; }
table.chan tr:hover td { background: rgba(0,55,255,.035); }
table.chan .medium { font-weight: 800; color: var(--ink-2); white-space: nowrap; }
table.chan .medium small { display: block; font-weight: 600; color: var(--muted); font-size: 11.5px; }
table.chan .views { font-weight: 900; color: var(--blue); font-size: 16px; white-space: nowrap; }
table.chan .effect { white-space: nowrap; font-weight: 700; color: var(--ink-3); }
.tbl-note { margin-top: 14px; font-size: 12.5px; color: var(--muted); }

/* logo exposure trio */
.expo { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 32px; }
.expo-card {
  background: var(--paper-2); border-radius: var(--radius-lg); padding: 30px 26px;
  border: 1px solid var(--line); transition: transform .25s ease, box-shadow .25s ease;
}
.expo-card:hover { transform: translateY(-5px); box-shadow: var(--shadow-card); }
.expo-card h4 { font-size: 17px; font-weight: 900; text-align: center; }
.expo-card__ico { font-size: 34px; text-align: center; margin-bottom: 14px; }
.expo-card p { margin-top: 14px; font-size: 14px; color: var(--muted); text-align: center; }
.expo-card p b { color: var(--blue); }

/* ============================================================
   BRANDED CONTENT
   ============================================================ */
.branded-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; margin-top: 60px; }
.branded {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg);
  overflow: hidden; box-shadow: var(--shadow-card);
  transition: transform .25s ease, box-shadow .25s ease;
  display: flex; flex-direction: column;
}
.branded:hover { transform: translateY(-6px); box-shadow: var(--shadow-lift); }
.branded__visual {
  height: 120px; display: flex; align-items: center; justify-content: center; gap: 12px;
  font-size: clamp(24px, 2.6vw, 32px); font-weight: 900; color: #fff; letter-spacing: -0.01em;
}
.branded__visual.b1 { background: linear-gradient(120deg, var(--blue), #7C4DFF); }
.branded__visual.b2 { background: linear-gradient(120deg, #C81E5B, var(--pink)); }
.branded__visual.b3 { background: linear-gradient(120deg, var(--ink-2), #4A4A4A); }
.branded__visual.b4 { background: linear-gradient(120deg, #B8860B, #E8B923); }
.branded__body { padding: 30px 30px 34px; flex: 1; display: flex; flex-direction: column; }
.branded__body > p { font-size: 15px; color: var(--muted); }
.branded__body > p .hl { font-weight: 700; }
.process { margin-top: 22px; border-top: 1px solid var(--line); padding-top: 20px; display: grid; gap: 13px; }
.process li { display: grid; grid-template-columns: 26px 1fr; gap: 12px; font-size: 14px; color: var(--ink-3); }
.process li i {
  width: 26px; height: 26px; border-radius: 50%; font-style: normal;
  background: rgba(0,55,255,.09); color: var(--blue); font-weight: 900; font-size: 12.5px;
  display: flex; align-items: center; justify-content: center; margin-top: 1px;
}
.process li b { color: var(--blue); }
.branded__tip { margin-top: 18px; font-size: 13px; color: var(--blue); font-weight: 700; background: rgba(0,55,255,.06); border-radius: var(--radius-sm); padding: 12px 16px; }

/* ============================================================
   DATA ANALYSIS
   ============================================================ */
.analysis { display: grid; gap: 26px; margin-top: 60px; }
.analysis-card {
  background: rgba(255,255,255,.04); border: 1px solid rgba(255,255,255,.12);
  border-radius: var(--radius-lg); padding: 40px 38px;
  display: grid; grid-template-columns: 1fr 1.4fr; gap: 36px; align-items: center;
  transition: border-color .25s ease;
}
.analysis-card:hover { border-color: rgba(198,255,0,.45); }
.analysis-card h3 { font-size: 24px; font-weight: 900; color: #fff; }
.analysis-card h3 small { display: block; font-size: 13px; font-weight: 700; color: var(--lime); letter-spacing: .1em; margin-bottom: 10px; text-transform: uppercase; }
.analysis-card > div > p { margin-top: 14px; font-size: 15px; color: rgba(255,255,255,.65); }
.analysis-card ul { display: grid; gap: 14px; }
.analysis-card ul li {
  background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.09);
  border-radius: var(--radius-md); padding: 17px 20px;
  font-size: 14.5px; color: rgba(255,255,255,.85);
  display: grid; grid-template-columns: 26px 1fr; gap: 12px; align-items: start;
}
.analysis-card ul li i {
  width: 26px; height: 26px; border-radius: 50%; font-style: normal; margin-top: 1px;
  background: var(--lime); color: var(--ink); font-weight: 900; font-size: 12.5px;
  display: flex; align-items: center; justify-content: center;
}
.analysis-card ul li b { color: var(--lime); font-weight: 800; }

/* ============================================================
   GUIDE
   ============================================================ */
.guide-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 26px; margin-top: 60px; }
.guide-col { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow-card); }
.guide-col__head { background: var(--blue); color: var(--lime); font-weight: 900; font-size: 18px; text-align: center; padding: 18px; }
.guide-col ol { padding: 30px 30px 34px; display: grid; gap: 22px; counter-reset: g; }
.guide-col ol li { display: grid; grid-template-columns: 34px 1fr; gap: 16px; font-size: 15px; color: var(--ink-3); }
.guide-col ol li::before {
  counter-increment: g; content: counter(g);
  width: 34px; height: 34px; border-radius: 50%;
  background: var(--lime); color: var(--ink); font-weight: 900;
  display: flex; align-items: center; justify-content: center;
}

.spec-mini-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 36px; }
.spec-mini { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-md); overflow: hidden; box-shadow: var(--shadow-card); }
.spec-mini__head { background: var(--ink); color: var(--lime); font-size: 14px; font-weight: 800; text-align: center; padding: 12px 10px; }
.spec-mini dl { padding: 6px 0; }
.spec-mini .spec__row { grid-template-columns: 78px 1fr; padding: 12px 16px; }
.spec-mini .spec__row dt { font-size: 12px; }
.spec-mini .spec__row dd { font-size: 13px; }

/* ============================================================
   CONTACT CTA
   ============================================================ */
.contact { background: var(--blue); color: #fff; overflow: hidden; }
.contact__inner { padding: 120px 0; text-align: center; position: relative; z-index: 2; }
.contact h2 { font-size: clamp(32px, 5vw, 58px); font-weight: 900; line-height: 1.2; letter-spacing: -0.02em; }
.contact h2 .accent { color: var(--lime); }
.contact p { margin-top: 20px; font-size: clamp(15px, 1.8vw, 19px); color: rgba(255,255,255,.8); }
.contact .btn { margin-top: 40px; font-size: 18px; padding: 21px 44px; }
.contact__mail { margin-top: 26px; font-size: 15px; color: rgba(255,255,255,.7); }
.contact__mail a { font-weight: 800; color: var(--lime); }
.contact__mail a:hover { text-decoration: underline; }

/* ============================================================
   FOOTER
   ============================================================ */
.footer { background: var(--ink); color: rgba(255,255,255,.55); padding: 60px 0 50px; font-size: 13.5px; }
.footer__top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-start; gap: 24px; }
.footer__logo { font-size: 26px; font-weight: 900; color: #fff; }
.footer__logo .dot { color: var(--lime); }
.footer__tag { margin-top: 10px; font-size: 13px; }
.footer__links { display: flex; gap: 24px; font-weight: 700; }
.footer__links a:hover { color: var(--lime); }
.footer__bottom { margin-top: 40px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,.1); font-size: 12px; line-height: 1.7; }

/* ============================================================
   Reveal animation
   ============================================================ */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity .7s ease, transform .7s ease; }
.reveal.in-view { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .08s; }
.reveal.d2 { transition-delay: .16s; }
.reveal.d3 { transition-delay: .24s; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ============================================================
   Responsive
   ============================================================ */
@media (max-width: 1024px) {
  .stats-grid, .cases, .trio, .plat, .steps, .expo { grid-template-columns: 1fr 1fr; }
  .products.cols-3 { grid-template-columns: 1fr 1fr; }
  .kpi-grid { grid-template-columns: 1fr 1fr; }
  .record-grid { grid-template-columns: 1fr 1fr; }
  .spec-mini-grid { grid-template-columns: 1fr 1fr; }
  .data-strip { grid-template-columns: 1fr; }
  .analysis-card { grid-template-columns: 1fr; gap: 22px; }
  .step::after { display: none; }
}
@media (max-width: 720px) {
  .section-pad { padding: 76px 0; }
  .band__inner { padding: 70px 0 64px; }
  .stats-grid, .cases, .trio, .plat, .steps, .expo,
  .products.cols-2, .products.cols-3,
  .branded-grid, .guide-cols, .mem-strip, .spec-mini-grid { grid-template-columns: 1fr; }
  .versus__head, .versus__row { grid-template-columns: 1fr; gap: 8px; }
  .versus__head .t-vs { display: none; }
  .versus__row .c-k { padding: 10px; }
  .compare__head, .compare__row { grid-template-columns: 1fr; gap: 8px; }
  .compare__head .a { display: none; }
  .country-cols { grid-template-columns: 1fr; }
  .reward-box { grid-template-columns: 1fr; text-align: center; }
  .reward-box__q { margin: 0 auto; }
  .impact-banner { justify-content: center; text-align: center; }
  .hero__badge-b { display: none; }
  .hero__meta { gap: 8px 20px; font-size: 12.5px; }
  .footer__top { flex-direction: column; }
}